I always remember this line from it: "Tourism is the march of stupidity."
That's a great line. And that's my challenge. I write somewhere in one of my books that my kind of travel fits the industry like a snowshoe in Mazatlán. That's our challenge: to offer Americans, who are thoughtful and curious, a way to be thoughtful in their travels.
Rick Steves' way of understanding "travel" is not too far from how many people I know understand "pilgrimage."
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